Weekends are important to every store, pretty much everywhere for that's when the crowd pours in. Enticing them with discounts and bargain buys are a norm moreover with more and more hypermarkets spreading like wild mushrooms, the race intensifies.
So how do you get consumers to buy a certain food product? Free samples of course! We can try on clothes, shoes and accessories but food tasting is one way ... You have to feed the mass to get the buy in and if they don't like it, there's no refund / return. Every aisle serves up a product for shoppers to try as they walk by.
Now here's a 'food' for thought, influenced by traditional French cuisine, the samples should follow a standard sequence. Appetizer, Main course, dessert followed by drinks.
Designed in miniaturized size in the order of serving will give the buyer a good feel of how the product fits into a meal plan and compliments others along the line.
So how do you get consumers to buy a certain food product? Free samples of course! We can try on clothes, shoes and accessories but food tasting is one way ... You have to feed the mass to get the buy in and if they don't like it, there's no refund / return. Every aisle serves up a product for shoppers to try as they walk by.
Now here's a 'food' for thought, influenced by traditional French cuisine, the samples should follow a standard sequence. Appetizer, Main course, dessert followed by drinks.
Designed in miniaturized size in the order of serving will give the buyer a good feel of how the product fits into a meal plan and compliments others along the line.
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